Pacers unveil new uniforms, branding
As they prepare to begin their next 50 years, the Indiana Pacers Friday night unveiled new uniforms, a new on-court logo and a new brand platform during the River West StreetFest on the city’s Westside.
In partnership with the National Basketball Association’s new agreement with Nike as the official apparel provider, the Pacers unveiled their “Association” (white) and “Icon” (navy) uniforms.
The Pacers also displayed their new logo that features an outline of the state of Indiana as well as a new brand platform, “We Grow Basketball Here.”
“As we enter our 51st season, we wanted to create a uniform that stayed true to our traditional roots while becoming a bit more modern in the process,” said Todd Taylor, chief marketing officer for Pacers Sports & Entertainment. “We believe the new uniform with both modern and traditional elements is the balance we were looking for.”
As for the new slogan and logo, Taylor remarked, “Indiana is basketball. As a state, we have a very rich history and tradition. And as the state's NBA team, we want to nurture the continued growth of basketball - across all levels and throughout the state - to inspire the spirit and passion deeply rooted in our game.”
Pacers players, including returning starting center Myles Turner, guard Lance Stephenson, forward Glenn Robinson III, first-round draft choice T.J. Leaf and second-round selection Ike Anigbogu joined in the StreetFest festivities on the city’s near Westside. The new Pacemates squad, mascot Boomer and the Power Pack, Boom Babies and the High Octane Drum Line also performed.
Stephenson said he likes the new uniforms. “It’s a great new look for the new look Pacers,” he said. “They fit great, they feel great. I think fans are really going to like them. I like them so much I'm going to buy my own jersey.”
Turner agreed. “I think Nike did a really good job with the look of the whole uniform, from the shorts to the tops,” he said. “Aside from the look, they did their homework into making them comfortable for the players. These uniforms are going to be very popular.”
Photo courtesy of Indiana Pacers